On this episode, Brent and James share actionable tips that will help your CEO finally post content on LinkedIn. B2B marketing is shifting, and the writing on the wall is that people buy from people, not companies - even in B2B. So what better way to put a face and personality to your company or product than by building a personal brand for your boss? This is a huge opportunity to build trust with your target buyer! We also dive into newsletter usage data from Beehiiv - (spoiler alert: it’s BAD news for marketing.) And AI DeepFakes are here! Is the sky falling? Or is this another tool that marketers could leverage to their advantage - once the public image of AI softens. Discussed in this Episode: - The “cold start” content problem - A LinkedIn strategy that works for busy CEOs - Making content that fires up your boss and they’re excited to post - Breaking down newsletter data with Vivek Nanda - AI DeepFakes: friend or foe for marketers? Link to Posts: https://www.linkedin.com/posts/mjpsmith_b2bmarketing-activity-7150583781815468032-lce2?utm_source=share&utm_medium=member_ios https://www.linkedin.com/posts/viveknanda1_b2bmarketing-b2bnewsletter-newsletters-ugcPost-7151034262157160448-2Dfg?utm_source=share&utm_medium=member_ios https://www.linkedin.com/posts/emollick_this-is-a-completely-fake-video-of-me-the-activity-7148912788424294401-IY93?utm_source=share&utm_medium=member_ios Connect with us: James: https://www.linkedin.com/in/jamescarbary Brent: https://www.linkedin.com/in/brent-barkey-26406a99/

On this episode, James and Brent discuss 3 posts on LinkedIn that really shook things up these past few weeks. We talk about the standard LinkedIn content strategy and if it needs a revamp. Follower counts: are they a measure of success or a vanity metric? We talk about a post that really riled some people up and activated the keyboard warriors, as well as Alex Lieberman’s recent Hubspot partnership and how it came about. Discussed in this Episode: - LinkedIn content strategies - Follower count, is it important? - Is your follower base your ICP? - Bold content on LinkedIn that grabs attention (good or bad) - Brand building - Out of the box marketing tactics Link to Posts: https://www.linkedin.com/posts/pierre-herubel-540b3949_2024-the-standard-linkedin-content-strategy-activity-7150395811896410112-tX1d?utm_source=share&utm_medium=member_ios https://www.linkedin.com/posts/anthonypierri_the-top-10-hottest-companies-that-i-still-activity-7149416937465204736-6m7k?utm_source=share&utm_medium=member_ios https://www.linkedin.com/posts/alex-lieberman_hubspotted-hubspotpartner-activity-7149815370294464512-SpW3?utm_source=share&utm_medium=member_ios Connect with us: James: https://www.linkedin.com/in/jamescarbary Brent: https://www.linkedin.com/in/brent-barkey-26406a99/

On this episode Alli and Brent talk about some unconventional marketing strategies that may seem like they belong in B2C, but B2B is trying - and winning. What will it take for your company to step outside the box, take a risk, and grab the attention of your market - right where they are! Discussed in this Episode: - Meeting your buyer where they are - Using TikTok for B2B marketing - A B2B murder mystery podcast? - Breakfast burritos Connect with us: Alli: https://www.linkedin.com/in/alli-tunell/ Brent: https://www.linkedin.com/in/brent-barkey-26406a99/

On this episode, Alli and Brent discuss taking calculated risks in marketing, such as zero click content and influencer marketing. Is 2024 the year of the B2B influencer? Or will “influencer fatigue” from the B2C world carry over and render influencer marketing in B2B a bust? Discussed in this Episode: - Leadership and Creativity in B2B Marketing - Creating value driven content without CTAs - Influencer marketing and building trust in 2024 - Influencer marketing strategies and best practices Connect with us: Alli: https://www.linkedin.com/in/alli-tunell/ Brent: https://www.linkedin.com/in/brent-barkey-26406a99/

On this episode, Benji, Alli and Brent discuss all the ways to mine content from your Podcast. With a podcast being at the center of a media brand, there are many ways to pull from this content flywheel, even months or YEARS after the podcast aired. Discussed in this Episode: - Repurposing content - Reposting content - Best practices for long form video podcasting and microvideo content Connect with us: Benji: https://www.linkedin.com/in/benji-block/ Alli: https://www.linkedin.com/in/alli-tunell/ Brent: https://www.linkedin.com/in/brent-barkey-26406a99/

On this episode, Benji, Alli and Brent discuss what C-suite REALLY thinks about the content you’re making. A lot of times, it boils down to a difference in perspective. What’s the company’s positioning? What are marketing’s goals? We chop it up this week talking about the gap between bosses and marketing teams and how getting on the same page with your marketing strategy can be the key to strong, high-performing content. Link to Post: https://www.linkedin.com/posts/jbonini_most-execs-and-marketing-leaders-do-not-activity-7134938943761870848-BcIs?utm_source=share&utm_medium=member_desktop Connect with us: Benji: https://www.linkedin.com/in/benji-block/ Alli: https://www.linkedin.com/in/alli-tunell/ Brent: https://www.linkedin.com/in/brent-barkey-26406a99/

We see you airport dad! On this episode Alli, Brent, and Benji are discussing the recent holiday campaign from Uber, and how B2B marketers could tap into this type of marketing. Link to Article: https://thriftytraveler.com/news/airport-lounges/uber-reserve-airport-dad-lounge/ Link to Commercial: https://www.youtube.com/watch?v=Py6dl1qafPA Connect with us: Benji: https://www.linkedin.com/in/benji-block/ Alli: https://www.linkedin.com/in/alli-tunell/ Brent: https://www.linkedin.com/in/brent-barkey-26406a99/

On this episode we’re peering into our crystal ball and bringing you our bold predictions for the year ahead! Have a prediction of your own? Let us know and connect with us on LinkedIn: Benji: https://www.linkedin.com/in/benji-block/ Alli: https://www.linkedin.com/in/alli-tunell/ Brent: https://www.linkedin.com/in/brent-barkey-26406a99/ James: https://www.linkedin.com/in/jamescarbary/

Marketers, we have trust issues! A Organic Growth Marketing report just found that:55% of respondents agree that “B2B content looks and feels the same.” 60% of respondents trust third-party content over corporate websites/companies. B2B companies came in last place on the list of “most trusted sources for B2B content.” On this episode, Benji, Alli, and Brent discuss this report and what it means for your strategy heading into 2024. Link to Post: https://www.linkedin.com/posts/marketingmeisha_contentmarketing-seo-b2bmarketing-activity-7122609374480474112-lmtQ?utm_source=share&utm_medium=member_desktop Link to Report: https://www.marketingog.com/survey Connect with us: Benji: https://www.linkedin.com/in/benji-block/ Alli: https://www.linkedin.com/in/alli-tunell/ Brent: https://www.linkedin.com/in/brent-barkey-26406a99/

Ever wondered how a B2B startup could transform its LinkedIn presence into a powerhouse PR channel without burning through cash? What if the key lies in the daily musings of your founders, heads of marketing, sales, and customer success? Harnesses the authentic experiences and lessons learned from the frontlines of building a business and capitalize on the vast potential of LinkedIn's 875 million users. On this episode, Benji and Brent discuss a recent post from Dave Gerhardt on how he would run your marketing team. Link to Post: https://www.linkedin.com/posts/davegerhardt_if-i-were-running-marketing-at-a-b2b-startup-activity-7123280193762308096-Cz0T?utm_source=share&utm_medium=member_desktop Connect with us: Benji: https://www.linkedin.com/in/benji-block/ Brent: https://www.linkedin.com/in/brent-barkey-26406a99/