If knowledge is power, then data is the ultimate tool when it comes to maximizing a marketing strategy. Host Matthew Tilley sits down with a team of trusted colleagues to discuss ways to use 1st party data to enhance and advance a marketing strategy. Join Us As We Discuss: - Using data to expand a market - How to use 1st party data to enhance customer loyalty and experience - The importance of embracing a test-and-learn approach

In 2024, as the world only becomes more digitized, effective data management is the key to success in marketing. https://www.linkedin.com/in/philrist/, EVP of Strategy at https://prosperinsights.com/, chats with host Matthew Tilley to break down some new research into the challenges marketing executives face when it comes to maximizing use of data and analytics. Later, Alexa Bennett, content marketing manager at Vericast hops on with Matthew to discuss the company’s NXTDRIVE software, which could be the solution that marketers need to tackle this challenge. Join Us as We Discuss: - Challenges in first-party data collection - Why taking a human approach is desirable and effective - How NXTDRIVE could solve marketer challenges

In a difficult economic environment, marketing and advertising budgets are the first to see cuts. The finance and banking industry is no exception. In this economic roundtable, host Matthew Tilley speaks with industry experts (and fellow Vericast teammates) https://www.linkedin.com/in/lisa-digital/, https://www.linkedin.com/in/chris-phelan-81a57325/, and https://linkedin.com/in/stepheniewilliams/ to break down the challenges marketers in financial institutions face in uncertain economic conditions, and how to work through them. Join us as we discuss: - Macroeconomic trends impacting financial institutions - Marketing strategies tailored to uncertain times - Maximizing data to drive innovative marketing campaigns

In the latest episode of Business to Human, host https://www.linkedin.com/in/matthewjtilley/ breaks down current trends across the CPG and grocery sector and how those trends impact both marketers and consumers. From the continued importance of health-conscious foods to personalized marketing, Matthew sheds light and insight through five observations and four recommendations of the latest Grocery and CPG Report. Join us as we discuss: - How and why consumers continue to prioritize health and wellness for themselves and their pets - The delicate balance consumers face when balancing cost with convenience - Why data-driven marketing and personalization continues to be key to attracting and retaining consumers

What is your why? When customers can tell that your “why” is more closely tied to your balance sheet than their experiences, they will find another financial institution. A relentless focus on customer experience will lead to differentiation that your customers will connect with, making a better customer experience. https://www.linkedin.com/in/alyssa-armor/, Director of Digital Marketing at https://www.ucbi.com/careers, ensures the digital experience matches the in-branch experience — a key for the modern market. Join us as we discuss: - Focusing on customer experience in financial services - Building culture around the motive - Digital experiences mirroring in-branch experiences

In this thought-provoking discussion between https://www.linkedin.com/in/jesse-redniss-8a49691/: Vice President Of Product Management at https://www.vericast.com/ and https://www.linkedin.com/in/jesse-redniss-8a49691/: Chief Executive Officer & Co-Founder of https://qonsent.com/, we tackle the challenges faced by marketers in utilizing and managing data in modern marketing and data stack. With consumers demanding greater control over their data and personalized experiences, brands are faced with the challenge of meeting these expectations while maintaining transparency and building trust. The future of personalized messaging is explored, highlighting the golden era that marketers can tap into. It's a conversation that will leave you with a deeper understanding of the challenges and opportunities that arise in the pursuit of high-growth marketing in the modern age. Join us as we discuss: - The challenges and opportunities of managing zero, and first-party consumer data - The future of consumer engagement given that most browser platforms will phase out the use of cookie targeting - The solution- focused integration between Vericast and Qonsent

We sit down with https://www.linkedin.com/in/marcalanmathies/, Senior Vice President, Platform Evolution at https://www.vericast.com/ who delves into the significance of first-party data, the impact of consumer privacy movements, and the launch of Vericast's platform to help clients manage their data effectively. We look at insights from Vericast's research on pain points in marketing, addressing the overwhelm many marketers feel when dealing with large volumes of data. Marc advocates for finding trusted partners with expertise and heritage, rather than relying solely on tools, to solve complex problems in marketing. Join us to discuss: - Future developments of Ad Tech - Vericasts "Platform Evolution - The role of trusted partners vs. singular tools

How can you optimize large amounts of data from multiple sources? In today’s digital world, there is no shortage of data. With endless supplies of information, regardless of niche or vertical, the potential to leverage data to ultimately serve customers better is tremendously favorable for marketers everywhere. Transforming that data smorgasbord into top-tier marketing strategies sets the table for unbeatable brand triumph as shown by https://www.linkedin.com/in/justinbartek/, Vice President of Marketing at https://doghaus.com/. Join us as we discuss: - Optimizing large amounts of data to better serve customers - Social media in marketing: where it works - Connecting marketing and operations for a seamless service experience

While the way we navigate physical shopping environments have largely been shaped by the real estate, the future promises a more personalized and potentially exciting experience. We sit down with https://www.linkedin.com/in/hfischmann?original_referer=https%3A%2F%2Fwww.google.com%2F (VP of Product Management for Vericast) as he describes what’s in store for the in-store experience and what is going to take to get us there. We take a look the future of retail and consumer behavior by exploring: - The future of the grocery store - The emergence of “headless retail” - The big picture of privacy regulation in the US

Today’s consumer has a short attention span, making it harder to stand out in an overcrowded market. One glowing example: cosmetics. Clear messaging and a return to simplicity are the tip of the spear catalyst that can push a brand to the top of the market. https://www.linkedin.com/in/kevinshapiro/, Senior Vice President, US Marketing for Consumer Beauty at https://www.coty.com/your-career has experienced great success following the trends in the market and positioning brands to remain at the top. Join us as we discuss: - Undefining beauty — the new consumer’s mindset - How to shine in an already vibrant market - Inclusivity and diversity as superpowers