“The point of purchase is just the start of your relationship with someone not the end” – this sentiment is one of my favorite takeaways from my conversation with the founder of the Conscious Creator Academy, Giulia Guerrieri, on building a world class customer experience for your course or program. So what happens on the other side of the checkout button? Giulia is a content creator turned million dollar CEO and educator, and her case study today examines the key changes she implemented when transitioning her program from a DIY course sold through live launches into an evergreen academy with scalable DIY, DWY, and DFY components. Not only did her student results skyrocket, but within 13 months of prioritizing user experience, these program shifts 15X’d her revenue and made more than $1 million in cash. View the transcript for this episode at: https://otter.ai/u/qbCvjv_t-vh66PYq4QuZPx18Dz4?utm_source=copy_url Thank you to our sponsors! - Try Riverside for free today and save 15% off with our code CEO: http://creators.riverside.fm/CEO - Get 50% off a ONE-TIME PAYMENT FOR A LIFETIME Babbel subscription at https://babbel.com/ellen Connect with Giulia: - https://www.giuliaguerrieri.com - Apply for CCA: https://www.skool.com/creators/about - Join the Club: https://www.skool.com/consciouscreators - Follow Giulia on IG: https://www.instagram.com/iamgiuliaguerrieri - Subscribe on Youtube: https://www.youtube.com/@iamgiuliaguerrieri - Break Out of the Matrix Podcast: https://podcasts.apple.com/us/podcast/break-out-of-the-matrix/id1636055017 Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://ellenyin.com/quiz If you enjoyed today's episode, please: - Post a screenshot & key takeaway on your IG story and tag me https://instagram.com/missellenyin & https://instagram.com/cubicletoceo so we can repost you. - Leave a positive review or rating at http://www.ratethispodcast.com/cubicletoceo - Subscribe for new episodes every Monday. - Join our C-Suite membership to get bonus episodes! Check out everything our members get at https://ellenyin.com/csuite

Want direct access to Noah's brain? Join us for our first dream mentor group chat in the C-Suite with Noah Kagan on February 22nd, 2024! Go to https://ellenyin.com/csuite so you can get more of his exclusive business insights. Connect with Noah: - Grab a copy of Noah's book, Million Dollar Weekend: https://amzn.to/488UP6T - https://milliondollarweekend.com - Get his weekly newsletter: https://noahkagan.com/ View the transcript for this episode at: https://otter.ai/u/XkKesgjK2XRp4pyNleujMbWe8bo?utm_source=copy_url If you enjoyed today's episode, please: - Post a screenshot & key takeaway on your IG story and tag me https://instagram.com/missellenyin & https://instagram.com/cubicletoceo so we can repost you. - Leave a positive review or rating at http://www.ratethispodcast.com/cubicletoceo - Subscribe for new episodes every Monday. - Join our C-Suite membership to get bonus episodes! Check out everything our members get at https://ellenyin.com/csuite

A branded event goes beyond slapping your brand colors and logo on a presentation. Branded events create interactive, often themed experiences for your audience, and they sell your signature offer like hotcakes on the backend. If you’re over selling through webinars, a branded event might be for you instead! Amanda Shuman, brand designer, marketing strategist, and founder of Carrylove Designs, created virtual events that drew in the exact client she was looking for, and converted them from free or low ticket attendees into booked clients for 5-figure contracts. In this case study, Amanda breaks down the 3 branded events she hosted last year that generated $180,000 and the conversion rates for every step in her funnel. Find out how to make your virtual event the can’t miss experience of the year, while making massive revenue from a small audience. View the transcript for this episode at: https://otter.ai/u/v0FTneWs3a61biwH2VFNQVwhoOw?utm_source=copy_url Connect with Amanda: - Get on standby for the next First Class Ideal Client Challenge: https://carrylovedesigns.com/client - Instagram: https://instagram.com/carrylovedesigns/ Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://ellenyin.com/quiz If you enjoyed today's episode, please: - Post a screenshot & key takeaway on your IG story and tag me https://instagram.com/missellenyin & https://instagram.com/cubicletoceo so we can repost you. - Leave a positive review or rating at http://www.ratethispodcast.com/cubicletoceo - Subscribe for new episodes every Monday. - Join our C-Suite membership to get bonus episodes! Check out everything our members get at https://ellenyin.com/csuite

Access cash savings, exclusive content, an off-social community for entrepreneurs, and SO much more in our annual membership, The C-Suite! Join us today: https://ellenyin.com/csuite We're back for another quarterly income reports, I have been publicly sharing my income reports for my business since 2019. So this is our fifth year now of reporting exactly what our business makes spends and profits every 90 days. And if you're new here, you can catch up on all of our past income reports at Ellenyin.com/incomereport. But if you're not new here, then you know, we've been doing this practice for so many years because we really believe that financial transparency is the future and that we all benefit when we collectively share our insights and our data. Here are our Q4 2023 numbers! View the transcript for this episode at: https://otter.ai/u/LRnMJWGDGORRTHKAX83-l1Vej5I?utm_source=copy_url Links mentioned in this episode: - Listen to our previous income reports at https://ellenyin.com/incomereport - Check out our experience with WorkPlay Branding: https://view.flodesk.com/emails/656105129100978285ca2ceb - Cubicle to CEO in Times Square! https://view.flodesk.com/emails/656105129100978285ca2ceb - Bonus episode on Investment Opportunities: https://link.chtbl.com/oFWlBEfi - Companies Ellen has invested in: - https://www.investwithcherub.com - https://www.investwithcherub.com - https://getlotza.com/ - 12 Days of Christmas Launch Debrief Teaser: https://link.chtbl.com/RVRjSEe_ Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://ellenyin.com/quiz If you enjoyed today's episode, please: - Post a screenshot & key takeaway on your IG story and tag me https://instagram.com/missellenyin & https://instagram.com/cubicletoceo so we can repost you. - Leave a positive review or rating at http://www.ratethispodcast.com/cubicletoceo - Subscribe for new episodes every Monday. - Join our C-Suite membership to get bonus episodes! Check out everything our members get at https://ellenyin.com/csuite

Can sticking to consistent actions, regardless of outcome, actually produce a better result than reverse engineering a set goal to begin with? I'm testing this theory in 2024! Listen to the full episode on our private podcast, exclusive to C-Suite members! Join us inside at https://ellenyin.com/csuite View the transcript for this teaser at: https://docs.google.com/document/d/1ktAKQwL8MvS9X8Bok_XH6mJSXHHPvvI3kFtVZamNz2Q/edit?usp=sharing

We're dissecting our recent launch, including revenue insights, which offers flopped, which ones flew off the shelves, and what we'd do differently. Listen to the full episode on our private podcast, exclusive to C-Suite members! Join The C-Suite by February 9th, 2024 to get access to our 12 Days of Christmas email sales sequence as a new member enrollment bonus (you'll receive this bonus gift via email within 48 hours of sign-up). Enroll here: https://ellenyin.com/csuite View the transcript for this teaser at: https://docs.google.com/document/d/1Vqpr3o_JZh8HH3Lrr0CeO1myiVHhNp6Ukj0i4HpwMmU/edit?usp=sharing

It’s counterintuitive that letting go of your team and clients would increase your take home pay, but this case study on intentionally downsizing your business proves that can be true. Despite a high demand for her services, nonprofit fractional fundraiser consultant Cindy Wagman realized the business she was growing didn’t actually align with the life she wanted to create. Cindy made a risky bet by letting go of all her employees and offboarding her existing clients, effectively slashing her annual revenue in half, from $650,000 to $300,000. The result? She reduced her workload to only 3.5 days a week while increasing her take home pay by $60K (and growing yearly). In this case study, we cover why this strategic downsize improved profitability, how Cindy facilitated this transition of her team and clients, and practical insights that will help any entrepreneur seeking to better align their business finances with their personal goals. View the transcript for this episode at: https://otter.ai/u/gXGtSJ3R3rPpCMCUS-3s4FBi8BU?utm_source=copy_url Connect with Cindy: - Mistakes Nonprofit Consultants Make In The First 3 Years Of Business: https://cindywagman.com/ellen - https://www.fractionalfundraising.co/ - Connect on LinkedIn: https://www.linkedin.com/in/cindywagman/ - Follow on Instagram: https://www.instagram.com/cindywagman.consulting/ Link mentioned in this episode: - Trade Show Booth Episode w/ Becca Stern: https://link.chtbl.com/KtdZLrP_ Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://ellenyin.com/quiz If you enjoyed today's episode, please: - Post a screenshot & key takeaway on your IG story and tag me https://instagram.com/missellenyin & https://instagram.com/cubicletoceo so we can repost you. - Leave a positive review or rating at http://www.ratethispodcast.com/cubicletoceo - Subscribe for new episodes every Monday. - Join our C-Suite membership to get bonus episodes! Check out everything our members get at https://ellenyin.com/csuite

Sick of creating video-first content for Instagram and TikTok? LinkedIn may be calling your name. Tania Bhattacharyya, founder of thought leadership consulting firm Lumos Marketing, helps social impact entrepreneurs and nonprofit teams stand out so they can stand up for their mission through storytelling and content strategy on LinkedIn. In today’s case study, Tania is giving us a Cubicle to CEO exclusive by revealing the 3 step process she used to easefully sell out her coaching program on LinkedIn with value-aligned clients, making $50K from her last two launches. This is intel she’s never even shared on her own podcast, The Campfire Circle. Whether you’re an active LinkedIn lurker, or someone who hasn’t touched their account since creating it for your first job, you’ll love this “less is more” approach to launch success on a non-saturated content platform. The best part? You can borrow Tania’s strategy even if you’re starting with an audience of zero on LinkedIn. View the transcript for this episode at: https://otter.ai/u/2F06JjFo4VpVS_ZsMjGeys00ACE?utm_source=copy_url Thank you to our sponsors! - Try the #1 all-in-one E-commerce platform: Shopify! Sign up for a one dollar per month trial period at https://shopify.com/ellen - Get 50% off Factor's fresh, ready-made meals delivered to your doorstep when you use code 'CUBICLE50' at https://factormeals.com/cubicle50 Connect with Tania: - Join Tania's Next LinkedIn Content Sprint: https://lumosmarketing.co/linkedin-content-sprint?utm_source=podcast&utm_medium=guest&utm_campaign=content_sprint - Connect on LinkedIn: https://www.linkedin.com/in/tania-bhattacharyya/ - https://lumosmarketing.co/ - The Campfire Circle Podcast: https://lumosmarketing.co/podcast Links mentioned in this episode: - Want To Attend OR Host an In-Person Event? Here's What You Need To Know: https://link.chtbl.com/yuYSZna9 - How We Sold Our Brand Partnerships VIP Day in 48 Hours: https://link.chtbl.com/jcvdLbXJ Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://ellenyin.com/quiz If you enjoyed today's episode, please: - Post a screenshot & key takeaway on your IG story and tag me https://instagram.com/missellenyin & https://instagram.com/cubicletoceo so we can repost you. - Leave a positive review or rating at http://www.ratethispodcast.com/cubicletoceo - Subscribe for new episodes every Monday. - Join our C-Suite membership to get bonus episodes! Check out everything our members get at https://ellenyin.com/csuite

We talk about visibility a lot on this podcast, but some of the best sales strategies for revenue sprints are not always publicly visible efforts. After taking an intentional 3 month break from selling, holistic business coach Tiffany Napper came back with a bang and managed to generate $70,300 in just 4 weeks. She signed 10 total clients during this short window - 5 of whom were previous clients she brought back into her ecosystem with the “invisible” strategies she’ll share in our case study today. Ready to easily create this kind of cash injection for your business? With five six-figure, self-funded business ventures under her belt, keep listening for Tiffany’s invisible sales strategies that have brought her revenue on-demand for over a decade. View the transcript for this episode at: https://otter.ai/u/OMG5kAHoNsxH0B8-lgfpBKTqcnw?utm_source=copy_url Connect with Tiffany: - Make That Money, Honey 6-Week Sales Accelerator (starts January 24th): https://www.tiffanynapper.com/make-that-money-honey - IG: https://instagram.com/tiffanynapper - https://tiffanynapper.com - This Or That Podcast: https://www.tiffanynapper.com/podcast - Tiffany's Joyous Business Retreat in Mexico: https://www.tiffanynapper.com/joyus-retreat-1 Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://ellenyin.com/quiz If you enjoyed today's episode, please: - Post a screenshot & key takeaway on your IG story and tag me https://instagram.com/missellenyin & https://instagram.com/cubicletoceo so we can repost you. - Leave a positive review or rating at http://www.ratethispodcast.com/cubicletoceo - Subscribe for new episodes every Monday. - Join our C-Suite membership to get bonus episodes! Check out everything our members get at https://ellenyin.com/csuite

Welcome to our first episode of 2024! In celebration of new beginnings, we’re kicking off the year with a curation of the best launch tips from our past guests. In this roundup episode, you’ll hear 8 underrated and unique gems to help you launch smarter and create your most successful launch yet; I’ll introduce each soundbite with the name of the guest and the original episode number and title it was pulled from, in case you want to go back and listen to the full conversation. All referenced episodes will also be conveniently linked for you below in the show notes. View the transcript for this episode at: https://otter.ai/u/kkhZGuLyZi-H9Ps8EjlgenLomFY?utm_source=copy_url Link mentioned in this episode: - Amy Porterfield's Episode: https://link.chtbl.com/UIVj9PTb - Holly Hayne's Episode: https://link.chtbl.com/7LrepYBO - Jaclyn Johnson's Episode: https://link.chtbl.com/vPN-PHz9 - Dana Snyder's Episode: https://link.chtbl.com/9xAW4qMM - Kirsten Roldan's Episode: https://link.chtbl.com/HSZCGZAj - Dielle Charon's Episode: https://link.chtbl.com/Q4fO-vVp - Anita Siek's Episode: https://link.chtbl.com/sz9pGpM_ - Gloria Chou's Episode: https://link.chtbl.com/rkkVrZzk Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://ellenyin.com/quiz If you enjoyed today's episode, please: - Post a screenshot & key takeaway on your IG story and tag me https://instagram.com/missellenyin & https://instagram.com/cubicletoceo so we can repost you. - Leave a positive review or rating at http://www.ratethispodcast.com/cubicletoceo - Subscribe for new episodes every Monday. - Join our C-Suite membership to get bonus episodes! Check out everything our members get at https://ellenyin.com/csuite