This week in the business of podcasting we collected all of the revelant news for podcasting in the world of Super Bowl advertising, branded content was on the rise as new ad product growth in 2023, and the subtle key to podcasting's persuasiveness. Find all of the links to articles discussed and original reporting done by https://soundsprofitable.com/the-download/super-bowl-special/

Here's what you need to know for today in the business of podcasting: https://www.insideaudiomarketing.com/post/analysis-shows-how-important-digital-audio-is-becoming-for-retailers https://www.marketingbrew.com/stories/2024/02/13/pepsi-wild-cherry-super-bowl-vegas-sphere-tiktok https://www.insideaudiomarketing.com/post/sports-podcasts-have-best-video-opportunity-survey-finds https://advertise.acast.com/news-and-insights/the-creator-economy-boom-not-bust …as for the rest of the news: https://soundsprofitable.com/press-release/introducing-canadalabs/, Veritonic has launched the self-serve https://soundsprofitable.com/press-release/veritonic-revolutionizes-brand-health-measurement-with-the-launch-of-brand-lift-pulse-democratizing-access-to-comprehensive-brand-metrics/, Audiohook has announced partnership with Sounder to enable https://soundsprofitable.com/press-release/audiohook-collaborates-with-sounder-to-activate-episode-level-contextual-targeting-in-podcast-advertising/, and AdsWizz has announced the launch of https://soundsprofitable.com/press-release/adswizz-annoucnes-launch-of-synthetic-voice-ads-on-audiogo/

Here's what you need to know for today in the business of podcasting: https://www.insiderintelligence.com/content/most-b2b-content-marketers-have-trouble-creating-right-content-their-audience https://signalhillinsights.com/the-value-of-measuring-the-upper-funnel-for-podcast-ads/ https://www.edisonresearch.com/the-top-50-podcasts-in-the-u-s-for-q4-2023-from-edison-podcast-metrics/ …as for the rest of the news: Meghan Markle has signed with Lemonada to https://deadline.com/2024/02/meghan-the-duchess-of-sussex-strikes-podcast-deal-lemonada-media-archetypes-1235823528/, and Business Insider takes a look into how https://www.businessinsider.com/how-mrballen-became-a-true-crime-podcast-empire-2024-2.

Miles of article inches have been written about podcasting’s persuasiveness, but NPR’s Body Electric takes audience engagement to a new, physical level. - Written by Tom Webster - Edited by Bryan Barletta - Audio edited by Gavin Gaddis - Hosted by Spreaker Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit https://soundsprofitable.com/.

Here's what you need to know for today in the business of podcasting: https://www.westwoodone.com/blog/2024/02/12/podcast-consumers-engage-with-social-media-and-listen-to-episodes-within-a-day-of-release-according-to-cumulus-media-and-signal-hill-insights-podcast-download-fall-2023-report/ https://digiday.com/media/digiday-research-most-publishers-grew-their-ad-offerings-last-year-with-a-focus-on-branded-content/ https://www.adweek.com/partner-articles/authentic-multicultural-narratives-create-true-diversity-in-audio-advertising/ https://newsletters.feedbinusercontent.com/b2f/b2fb842efde8e89c79b7a0f3c788d5959602c436.html https://variety.com/2024/digital/news/siriusxm-layoffs-160-employees-1235908020/ https://podscribe.com/ppb-q4-2023

Here's what you need to know for today in the business of podcasting: https://the-media-leader.com/acast-expects-short-term-impact-on-listens-from-apple-update https://www.adexchanger.com/ctv-roundup/this-years-super-bowl-is-all-about-reaching-gen-z https://www.semafor.com/article/02/11/2024/slate-reports-best-year https://www.adweek.com/programmatic/perfection-thwarting-progress-response-to-iab-tech-labs-missive-on-googles-privacy-sandbox/

Here's what you need to know for this week in the business of podcasting: The following stories feature reporting specifically by The Download: https://soundsprofitable.com/the-download/what-7m-buys/ https://soundsprofitable.com/the-download/what-7m-buys/ https://soundsprofitable.com/the-download/what-7m-buys/ https://soundsprofitable.com/the-download/what-7m-buys/ And also from The Ankler: https://theankler.com/p/netflixs-threat-isnt-in-hollywood Quick Hits: https://soundsprofitable.com/article/reintroducing-podcasting/ by Tom Webster. The upcoming Sound Summit at SXSW, an official day for podcasting, will act as a way for podcasting to re-introduce itself to brands and agencies that might’ve only last encountered podcasting in its adtech infancy. Spotify Reports Fourth Quarter 2023 Earnings. Paid subscribers are up, raising one million over guidance numbers. The company expects their podcasting arm to turn a profit by the end of the year. https://blog.omnystudio.com/podcast-benchmarking-how-did-your-downloads-compare-in-2023-8837fcd53587By Sharon Taylor. The benchmarks present what count as ‘good’ download numbers for ap podcast, divided into percentiles. https://newsroom.spotify.com/2024-02-02/the-art-of-podcasting-with-joe-rogan-and-his-new-multiyear-spotify-partnership/. The Joe Rogan Experience has renewed its contract with Spotify for hosting and distribution, but the former exclusive has now returned to open RSS distribution.

Here's what you need to know for today in the business of podcasting: https://newsletters.feedbinusercontent.com/a89/a891c4309162160de167c3ced7e02af91c8a9de9.html https://blog.omnystudio.com/podcast-benchmarking-how-did-your-downloads-compare-in-2023-8837fcd53587 https://digiday.com/media/the-new-york-times-expects-ad-revenue-to-continue-to-decline-in-2024 https://www.bloomberg.com/news/articles/2024-02-07/warner-music-to-cut-600-positions-or-10-of-staff

Here's what you need to know for today in the business of podcasting: https://www.insiderintelligence.com/content/more-than-third-of-marketers-will-increase-their-brand-marketing-investments-this-year https://wearebumper.com/blog/meet-podcast-x-ray https://pressroom.toyota.com/toyota-signs-eli-manning-and-brock-purdy-as-national-partners-and-announces-plans-for-super-bowl-lviii-as-the-official-automotive-partner-of-the-nfl/ https://www.proactiveinvestors.com/companies/news/1040276/ai-powered-podcast-ad-producer-audiostack-raises-2-5m-1040276.html

If someone peeked into podcasting in the late 2010s, they would’ve seen an industry in ad tech infancy in comparison to podcasting’s capabilities now. The official Podcasting Sound Summit at SXSW will help re-introduce the industry and show off its new capabilities. - Written by Tom Webster - Edited by Bryan Barletta - Audio edited by Gavin Gaddis - Hosted by Spreaker Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit https://soundsprofitable.com/.