Join us for part 2 of our revisit to the legendary ‘Business Mastery’ series, where Jay and Tony Robbins deliver timeless strategies and transform businesses in real-time. This episode offers actionable insights for entrepreneurial growth, from leveraging upselling to navigating franchise challenges. SHOWNOTES - [00:00] Podcast Introduction - [02:16] Participant 1: A participant shares an enlightening moment about the potential to triple revenue by introducing complementary products to an existing customer base of 200,000 nurses. The conversation delves into strategies like upselling, social proof, and the power of preeminence to build trust and loyalty. - [12:20] Participant 2: Discussion with a nonprofit leader who utilizes media to find living organ donors for critical cases. The conversation delves into the nonprofit's aim to achieve consistent media coverage globally to increase awareness and inspire more individuals to consider becoming living organ donors. - [24:35] Participant 3: A business owner describes the challenge of operating in a commoditized market of conference calling services, where competitors offer similar services for free or at a lower price. The focus is on finding a new value proposition and repositioning in the market amidst stiff competition from giants like Google Hangouts. - [31:37] Participant 4: A participant shares their journey from starting a business as a hobby at Munich's Oktoberfest to its growth into a significant enterprise. The focus is on utilizing the co-packer model to meet rising demand, leading to challenges in maintaining product quality. - [40:48] Participant 5: A franchising business owner discusses the limitations imposed by franchisers on marketing strategies and budgets. The main conflict lies in the franchisers' focus on brand expansion and opening new stores, which may not directly translate into increased customer traffic for existing franchisees, leading to a tension between top-line growth and bottom-line profitability. - [48:48] Podcast Outro LINKS AND RESOURCES: - Access Our All-New "https://jayabrahamassets.s3.us-west-2.amazonaws.com/Workbooks/Podcast+Workbooks/Podcast+320+%E2%80%93++MINI-WORKBOOK.pdf" For This Episode! - Revisit Our https://www.abraham.com/series/listeners-choice-top-25/ - For More In-Depth Resources, https://www.abraham.com/knowledge-center/ - Interested in Consulting? https://www.abraham.com/coaching-consulting/ - For Consulting Inquires: jay@abraham.com - For Podcast Inquiries: ultimateentrepreneur@abraham.com

In this throwback episode, we return to the most powerful series of episodes we've released on this podcast yet. Listen in to Jay and Tony Robbins as they take the stage to shape and transform businesses for their audience members in real time. SHOWNOTES - [00:00] Podcast Introduction - [02:08] Breakdown of Event: Jay and Tony break down the live business mastery session, explaining how they'll provide real-time guidance and insights to audience members seeking to elevate their businesses. - [08:21] Participant 1: We delve into the challenges faced by a provider of training materials and manuals for the aviation sector, targeting airlines and training centers. The discussion highlights their struggle against internal departments of potential clients, which hinders their business expansion. - [23:43] Participant 2: A well-respected yoga teacher shares their challenges and successes of marketing yoga teacher training programs worldwide. This participant seeks guidance on separating their personal brand from their business identity to manage expectations and scale their enterprise effectively. - [28:53] Participant 3: The founder of a marketing SaaS company discusses their platform's role in helping local businesses, particularly real estate professionals, generate consistent revenue by engaging with their communities. Despite offering a compelling money-back guarantee, the company seeks strategies to double this success rate. - [40:15] Participant 4: An entrepreneur discusses the launch of a new website designed for business owners in the Caribbean looking to sell their businesses. Despite the innovative concept, the site struggles to attract its initial listings due to low traffic. - [48:43] Podcast Outro LINKS AND RESOURCES: - Access Our All-New "https://jayabrahamassets.s3.us-west-2.amazonaws.com/Workbooks/Podcast+Workbooks/Podcast+319+-+Business+Mastery+Pt.+1+-+Mini-Workbook+v2.pdf" For This Episode! - Revisit Our https://www.abraham.com/series/listeners-choice-top-25/ - For More In-Depth Resources, https://www.abraham.com/knowledge-center/ - Interested in Consulting? https://www.abraham.com/coaching-consulting/ - For Consulting Inquires: jay@abraham.com - For Podcast Inquiries: ultimateentrepreneur@abraham.com

In this episode, we delve into the nuanced concept of risk reversal. We’ll shed light on how risk reversal is more than just a refund policy or money-back guarantee, extending into various aspects of business and personal endeavors. SHOWNOTES - Defining Risk Reversal: Detailed overview of complete, better than complete, and partial risk reversal. - Importance in Business: Real-world examples demonstrating the impact of effective risk reversal in various scenarios. - Application Across Different Industries: Tailoring risk reversal strategies for product sales, services like consulting, and even real estate - finding creative approaches to risk reversal in industries where traditional methods may not apply. - Customer Psychology and Risk Perception: Insight into how customers perceive risk and the psychological impact of risk reversal on buyer behavior. - Impact on Sales and Profitability: Analysis of how risk reversal strategies can significantly increase sales and profitability, even with the potential for refunds. - Risk Reversal in Digital and Physical Products: Case studies on the effectiveness of risk reversal in the sale of books and digital products. LINKS AND RESOURCES: - Access Our All-New "https://jayabrahamassets.s3.us-west-2.amazonaws.com/Workbooks/Podcast+Workbooks/Podcast+318+-+Risk+Reversal+-+Mini-Workbook.pdf" For This Episode! - Revisit Our https://www.abraham.com/series/listeners-choice-top-25/ - For More In-Depth Resources, https://www.abraham.com/knowledge-center/ - Interested in Colsulting? https://www.abraham.com/coaching-consulting/ - For Consulting Inquires: jay@abraham.com - For Podcast Inquiries: ultimateentrepreneur@abraham.com

In this episode, we explore effective strategies for wealth creation in the advisory and business world, featuring insights from Jay Abraham and John Bowen, a distinguished figure in the world of financial advisory. SHOWNOTES: - Insights on Wealth Creation: Explore Jay Abraham's journey to becoming a leading business consultant, emphasizing rapid wealth creation for financial advisors and business owners. - Strategies for Elite Advisory Success: Discover the strategies to reach the top tier in financial advisory, including working with high-value clients and understanding the hierarchy of success. - The Concept of Preeminence in Business: Learn about the importance of adopting a client-focused strategy and how to achieve preeminence by deeply understanding and advocating for client needs. - Accelerating Business Growth: Insights on leveraging marketing alliances, strategic partnerships, and organic growth to create substantial business wealth. - Client Wealth Management and Planning: Strategies for effective wealth planning, especially for entrepreneurs, and the significance of building wealth outside of business ventures. - Adopting an Entrepreneurial Mindset: Explore how to foster resilience, continuous learning, and adaptability in the rapidly evolving business landscape. - Maximizing Client Lifetime Value: Understand the importance of focusing on the lifetime value of client relationships and strategies for successful business valuation and liquidity events. - Overcoming Mindset Challenges: Addressing common struggles like imposter syndrome in financial advisors and entrepreneurs, and encouraging a mindset shift for exponential growth. LINKS AND RESOURCES: - Access Our All-New "https://jayabrahamassets.s3.us-west-2.amazonaws.com/Workbooks/Podcast+Workbooks/Podcast+317+-+Rapid+Wealth+Creation+-+Mini-Workbook.pdf" For This Episode! - Access John's Content and His Podcast: 'https://www.cegworldwide.com/podcast/' - Revisit Our https://www.abraham.com/series/listeners-choice-top-25/ - For More In-Depth Resources, https://www.abraham.com/knowledge-center/ - Interested in Colsulting? https://www.abraham.com/coaching-consulting/ - For Consulting Inquires: jay@abraham.com - For Podcast Inquiries: ultimateentrepreneur@abraham.com

Today we dive into the fascinating world of business growth and wealth creation with Anthony Scaramucci and Jay Abraham, where they share invaluable insights into the art of income and wealth creation with minimal risk. SHOWNOTES: - Jay Abraham's Background: Discover Jay's journey from a struggling young adult to a marketing legend, his experiences across multiple industries, and the lessons learned along the way. - Acquisition as a Growth Strategy: Jay and Roland Frazier's approach to business growth focuses on bottom-line moonshots through smart acquisitions, minimal risk, and maximizing EBITDA (Earnings Before Interest, Taxes, Depreciation, and Amortization). - The Power of Relationships in Business: Leveraging existing relationships and trust to accelerate business growth and reduce risk. - Resilience and Overcoming Obstacles: Jay shares powerful stories and principles on resilience, highlighting the importance of seeing problems as solutions to someone else's bigger challenges. - Innovative Thinking and Business Growth: Leveraging lifetime value and preemptive advantage, understanding the importance of pattern recognition and diverse thinking. - The Concept of 'Acquire-preneur': This unique term coined by Jay and Roland refers to entrepreneurs who achieve exponential growth through strategic acquisitions rather than starting from scratch. - The Intersection of Wealth, Success, and Failure: Jay offers profound insights into the definitions and interconnections of these concepts, stressing the importance of continuous learning and growth. LINKS AND RESOURCES: - Access Our All-New "https://jayabrahamassets.s3.us-west-2.amazonaws.com/Workbooks/Podcast+Workbooks/Podcast+%23316+%E2%80%93+Mini-Workbook.pdf" For This Episode! - Revisit Our https://www.abraham.com/series/listeners-choice-top-25/ - For More In-Depth Resources, https://www.abraham.com/knowledge-center/ - Interested in Colsulting? https://www.abraham.com/coaching-consulting/ - For Consulting Inquires: jay@abraham.com - For Podcast Inquiries: ultimateentrepreneur@abraham.com

In this episode, Jay shares his wealth of knowledge on copywriting and marketing, providing insights into the evolving world of advertising and the psychology of effective sales strategies. The conversation covers a range of topics, from the role of headlines in copywriting to the importance of understanding your audience's psychology for creating persuasive content. SHOWNOTES - The Essence of Effective Copywriting: Jay discusses the critical importance of headlines in attracting and retaining audience attention, emphasizing their role in conveying the main message or benefit. - Target Audience Focus: Insights on the 'You' attitude in copywriting, which prioritizes the reader, listener, or viewer over the seller, are shared. - Positioning in Advertising: The episode explores the techniques for establishing and reinforcing a brand or product's position in the market. - Evolution of Copywriting and Advertising: Jay talks about the transition from traditional long-format ads in print to the concise, direct formats prevalent in online advertising, and the shift towards impactful video content. - Challenges in Modern Copywriting: Strategies to address audience uncertainty and skepticism in a saturated market, and the importance of establishing perceived value, are discussed. - Webinar Strategies: Jay shares his perspective on the effectiveness of webinars, their comparison to traditional advertising methods, and how to create a value exchange that encourages audience commitment. - Practical Copywriting Techniques: The significance of the 'reason why' approach in marketing, methods to overcome consumer doubt, and the role of storytelling and testimonials in engaging the audience are examined. LINKS AND RESOURCES - Access Our All-New "https://jayabrahamassets.s3.us-west-2.amazonaws.com/Workbooks/Podcast+Workbooks/Podcast+%23315+%E2%80%93+Mini-Workbook.pdf" For This Episode! - Revisit Our https://www.abraham.com/series/listeners-choice-top-25/ - For More In-Depth Resources, https://www.abraham.com/knowledge-center/ - Interested in Colsulting? https://www.abraham.com/coaching-consulting/ - For Consulting Inquires: jay@abraham.com - For Podcast Inquiries: ultimateentrepreneur@abraham.com

In this episode, we explore the proactive strategies for business growth during a recession. We delve into the significance of understanding your revenue system, the power of decision science, and how to harness the Promethean approach to business. The conversation also addresses the importance of adapting to economic indicators, crafting compelling and believable offers, and segmenting your market effectively. SHOWNOTES - Controlling Business Outcomes: We discuss how most aspects of business success are within our control, and why it's crucial to focus on proactive, not reactive, approaches. - Maximizing the Revenue System: Insights on the different components of your revenue system and how to optimize each part for better performance are shared. - Incremental Improvements and Their Compound Effect: The episode highlights how making small improvements across your business can result in substantial growth. - Decision-Making in Business and Its Impact: The role of decision-making in shaping your business's trajectory is examined, emphasizing the importance of understanding the drivers of success. - The Concept of the Promethean Business Approach: We contrast the Promethean approach to business with the Sisyphian mindset, explaining why it's critical to be forward-thinking. - Adjusting to Economic Changes: Strategies for adapting your business model in response to economic downturns are explored, including how to understand and react to consumer behavior. - Building Consumer Trust Through Risk Reversal: Techniques for risk reversal and how they can build consumer trust in uncertain times are discussed. - The Art of Crafting Irresistible Offers: The importance of creating offers that are both compelling and appropriate for the current market is dissected. - Storytelling as a Sales Tool: The episode discusses how using stories, metaphors, and similes can help connect with customers and sell your product or service. - Maintaining Marketing Efforts in a Recession: We talk about why it's beneficial to continue investing in marketing during a recession and how to do so effectively. - Leadership and Its Role in a Recession: The critical role of leadership during economic downturns is highlighted, focusing on how leaders can instill confidence within their teams. - Beliefs and Their Influence on Business Results: The impact of belief systems on business outcomes and how a positive mindset can drive success is discussed. LINKS AND RESOURCES - Revisit Our https://www.abraham.com/series/listeners-choice-top-25/ - For More In-Depth Resources, https://www.abraham.com/knowledge-center/ - Interested in Colsulting? https://www.abraham.com/coaching-consulting/ - For Consulting Inquires: jay@abraham.com - For Podcast Inquiries: ultimateentrepreneur@abraham.com

Stephen M.R. Covey returns with transformative insights on leadership and trust in the modern world. Exploring the shift from traditional command-and-control approaches to a trust-and-inspire philosophy, Covey delves into how these principles are not just about business efficiency, but also about fostering meaningful work and inspiring both teams and consumers in a world brimming with choices. SHOWNOTES - The Outdated Command-and-Control Model: Stephen explains that the old way of leading through command and control is becoming obsolete in a knowledge-worker economy characterized by service and collaboration. - The Rise of Trust-and-Inspire Leadership: The discussion centers on the necessity for leaders to evolve and adopt a trust-and-inspire approach that is more suitable for today's interconnected and choice-rich world. - The Distinction Between Leading and Managing: Stephen emphasizes the importance of managing systems and leading people. When people are treated as things, it diminishes their potential and desire to be part of the organization. - Inspiration as a Learnable Skill: Contrary to the belief that inspiration is an innate trait, Stephen explains that it is a skill that can be cultivated through empathy, belonging, and connection to a shared purpose. - Consumer Relationships in the Trust Economy: The conversation turns to how trust-and-inspire principles apply not only internally within organizations but also externally in customer relationships, advocating for a pull strategy over a push strategy. - The Imperative of Winning in the Workplace First: Stephen stresses the importance of creating a high-trust culture internally to foster collaboration and innovation before translating these successes to the marketplace. - Global Reach and Resources: Stephen mentions the availability of his work "Speed of Trust" in Japan and the various resources and workshops offered by the Franklin Covey Japan team. LINKS AND RESOURCES - Interested in Stephen’s Work? https://www.speedoftrust.com/ - Stephen’s Latest Book: https://www.amazon.com/Audible-Trust-and-Inspire/dp/B099CC5713/ref=sr_1_1?adgrpid=1339206635780008&hvadid=83700632292482&hvbmt=be&hvdev=c&hvlocphy=79120&hvnetw=o&hvqmt=e&hvtargid=kwd-83701359607667%3Aloc-190&hydadcr=20137_13274634&keywords=trust+and+inspire&qid=1700847123&sr=8-1 - Revisit Our https://www.abraham.com/series/listeners-choice-top-25/ - For More In-Depth Resources, https://www.abraham.com/knowledge-center/ - Interested in Colsulting? https://www.abraham.com/coaching-consulting/ - For Consulting Inquires: jay@abraham.com - For Podcast Inquiries: ultimateentrepreneur@abraham.com

In this final episode of the Entrepreneur Disrupted series, Jay and Dave answer questions via a Facebook live. From learning how to start a business with no prior experience to using high-level marketing, this episode is a great way to peek inside the business minds of Jay and Dave. In this series, Jay partners with Dave Asprey to cover many of the questions, topics, and issues that entrepreneurs will face in their journey. Learn more about how Leverage can help you with Asana here: https://www.getleverage.com/asana Timestamps: •0:00 – Introduction •2:05 – Is it better to get a loan or an investor (or neither)? •3:30 – What is the chance of a new US recession? •4:40 – How to start a health and wellness company •8:10 – Do you practice affirmations and what is your self-improvement mindset? •9:30 – How to start a business if you didn’t study business at school •12:20 – Is marketing deception? How to stay ethical when marketing •17:20 – How you can master Asana through Leverage •19:40 – The methods of monetizing a podcast •22:25 – What is the best way to reach out to influencers? •27:15 – How to cut through the digital clutter & push or pull marketing? •30:25 – Learn how to generate more leads •31:20 – What is the most exciting “coming up” industry •36:25 – How to master Asana

In part 2 of this conversation on disruptive business growth, Dave shares his must use tools and strategies to ensure your business experiences growth. From knowing how to tell your story to making the best use of your time, this final part of the conversation is pivotal to your success in building a company. In this series, Jay partners with Dave Asprey to cover many of the questions, topics, and issues that entrepreneurs will face in their journey. Learn more about how Leverage can help you with Asana here: https://www.getleverage.com/asana Timestamps: •0:00 – Introduction •1:00 – The #1 tip for business growth •3:50 – How to make the correct hires •5:25 – Making sure you get out of your own way •7:05 – The best way to tell your story •14:15 – How to scale your company with technology •17:15 – Scale your company with Leverage and Asana •19:30 – Learning to delegate tasks and understanding your time •22:10 – Measure it but get out of the way •24:00 – Jay’s thoughts on Dave’s tips •27:45 – Summary and closing thoughts •30:50 – Scaling your own company through Asana